5000 entrepreneurs from Nigeria, Kenya, S/A graduated from Google’s Hustle Academy

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By Favour Nnabugw


No fewer than 5000 business owners in Nigeria, Kenya and South Africa graduated from Google Hustle Academy programme.

Celebrating the successful entrepreneurs in Lagos, Google also announced a new speaker series in which successful African entrepreneurs share lessons and advice, furthering its commitment to helping entrepreneurs and small businesses thrive.

The Hustle Academy was a programme launched in February 2022 which provides practical business training. It helps business owners learn the soft skills that complement their hard talents, through peer-to-peer and mentor driven learning.

According to Google, this year’s graduates were chosen from nearly 10 000 applications.

It also explained that the 5000 graduates came from 23 cohorts who attended five day virtual boot camps where they learned how to define their business strategy, increase sales, and how to pitch for investor funding.

Head of Brand and Reputation, SSA. Mrs Mojolaoluwa Aderemi-Makinde, said: “Our graduates are working hard to grow their businesses, and in addition to having an impact in these 5000 SMBs, this kind of practical training also has a ripple effect, helping many more people succeed.

“The “Hustle Academy Brings You…” the new talk-show style video series featuring renowned and respected entrepreneurs from across Africa, sharing practical advice and growth tips to inspire emerging entrepreneurs is meant to complement and expand the Hustle Academy training.

“This speaker series will allow SMBs to get insight from business owners from an array of sectors, focusing on the issues, themes and subjects they face on a regular basis.”
Aderemi-Makinde added that, “Small and medium-sized businesses, SMEs, are the backbone of the global economy, and in Africa, they account for an estimated 80 percent of jobs. In Sub-Saharan Africa alone, there are an estimated 44 million micro, small and medium enterprises, which function as important drivers of economic growth.”

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