By Favour Nnabugwu
Top five insurance and commercial bank ranking on media performance showed Leadway Assurance, Axa Mansard and CHI in the first three of the report..
The other two are Mututal Benefits and AIICO Insurance.
The report captures and ranks the top five Insurance companies and commercial banks’ media exposure, achieved through meticulous media data gathering and analysis of salient metrics in the Online and Print media.
Leading media and public relations audit agency, P+ Measurement Services has carried out a thorough and independent analysis of the media performance of Nigerian Commercial Banks and Insurance companies for the month of June 2022.
In the insurance sector, the media performance audit report revealed thatCHI Leadway Assurance, had the most media share with 45 percent followed by AXA Mansard Insurance with 17 percent, Consolidated Hallmark Insurance clinched the third position with 14 percent, Mutual Benefit Insurance followed closely with 13 percent, while AIICO Insurance completed the list with 11 percent media exposure
The media performance audit report revealed that the Managing Directors of Leadway Assurance, Tunde Hassan-Odukale had the most media share with 45 percent followed by Kunle Ahmed of AXA Mansard Insurance with 17 percent, Eddie Efekoha’s Consolidated Hallmark Insurance clinched the third position with 14 percent, Femi Asenuga Mutual Benefit Insurance followed closely with 13 percent Babatunde Fajemirokun of AIICO Insurance with 11 percent media share.
In the banking, the report says First Bank sits at the top of the chart with a 29 percent media share. Following closely is Stanbic IBTC Bank with 23 percent, Access Bank ranked third with 18 percent media share, while Fidelity Bank and Wema Bank completed the chart with 17 percent and 13 percent respectively.